Artificial intelligence: an opportunity for small businesses
Artificial intelligence (AI) is becoming an essential tool for small businesses looking to optimize their operations. In 2023, AI is proving to be accessible and effective in improving the productivity and competitiveness of SMEs.
Let's explore how AI meets the specific needs of these businesses.
Automate tasks for greater efficiency
AI makes it possible to automate repetitive tasks, freeing up time for higher value-added activities. By 2023, 72% of SMEs will be using automation tools for email management, invoicing, and other administrative tasks. Chatbots, for example, can handle up to 80% of customer queries without human intervention, reducing service costs by 30%.
Chatbots, for example, can handle up to 80% of customer queries without human intervention, reducing service costs by 30%.
Analyze data: make informed decisions
AI tools transform data into actionable insights, helping SMEs to better understand their customers and optimize their strategies. Companies using AI for data analysis have seen their sales increase by 10-15%, according to McKinsey.
Thanks to the better understanding of consumer behavior, price optimization, and personalization of offers that AI can provide.
By exploiting predictive models, they manage to anticipate market needs, reduce operational costs.
Improving the customer experience: large-scale personalization
AI enables SMEs to personalize the customer experience, increasing satisfaction and loyalty. By 2023, 80% of consumers prefer to do business with companies that offer a personalized experience, resulting in increased sales.
Reduce costs: optimize resources
AI helps optimize inventory management, reducing costs by 20-50%, according to a study by Accenture. By optimizing resources, SMEs can increase profitability and prepare for growth.
Conclusion: AI, a strategic asset for SMEs
AI offers small businesses powerful tools to automate, analyze and optimize. Adopting AI means giving yourself the means to remain competitive in a constantly evolving market. For SMEs, AI is no longer an option, but a necessity.