How can SMEs integrate ESG criteria into their operations to attract investors and partners?

The integration of ESG criteria (Environment, Social, Governance) is a powerful lever for SMEs seeking to attract investors and partners. Here's how to do it effectively :

1. Responsible environmental practices: reducing carbon footprints, promoting recycling and using sustainable materials are key actions. This attracts investors focused on sustainable development.
2. Social actions: improving employee well-being, respecting workers' rights, and getting involved in community projects reinforce the company's social dimension, making it more attractive to partners.
3. Transparent governance: Implement ethical management, with clear financial reporting and transparency practices. Good governance is essential to reassure investors.​
4. ESG reporting and certification: publishing regular reports on ESG actions and obtaining certifications such as B Corp or ISO 14001 lends credibility to the company and improves its visibility with partners​.